Welcome to the world
of make believe!
We love bringing stories to life, sparking creativity, and making reading an exciting adventure for every child.
Welcome aboard the
big red bus.
Our Big Red Bus has become a true stamp of approval. Every toy, book, and activity we make is road tested by kids and approved by parents, ensuring that our products are as durable, delightful, and imaginative as the adventures waiting inside.
When you see the Big Red Bus seal, you know you’re getting something special tried, tested, and loved by families.
Browse our latest products.
SALE
On-the-Go Toy and First Colours Book Gift Set
SALE
On-the-Go Toy and First Numbers Book Gift Set
SALE
My First Sensory Fox and Blankie Gift Set
SALE
SALE
Never Touch a Dinosaur: 10 Hungry Dinos
SALE
Twas the Night Before Christmas
SALE
Squishy Friends: Christmas Cuties Activity Book
SALE
OUT OF STOCK
SALE
The Very Hungry Worry Monsters Kind-o-meter
SALE
Dress up Fashion Dolls Pack (with gems)
SALE
Dress Up Fashion Dolls Style City
SALE
Dress Up Fashion Dolls Snack Planet
SALE
Dress Up Fashion Dolls Fairy Universe
SALE
Dress Up Fashion Dolls Animal Party
SALE
Fierce and Fabulous Dinosaurs Activity Book
SALE
Never Touch the Pesky Penguins
SALE
SALE
SALE
Count and Slide Things That Go
SALE
SALE
SALE
Farmyard Fun Sticker Activity Case
OUT OF STOCK
Strawberry Milk Capybara Diary
OUT OF STOCK
OUT OF STOCK
SALE
SALE
OUT OF STOCK
OUT OF STOCK
SALE
True Crime Fairy Tales Jack and the Beanstalk
SALE
SALE
Imagine, explore, create!
Storytime with
Hannah
Join Hannah as she shares magical story time moments from your favourite Make Believe books.
Watch Now
Make Believe Ideas’
Blog
From Tips and Tricks, to news and upcoming events—keep up to date with everything Make Believe!
Read our Tips & Tricks
Downloadable
Activities
We have created lots of FREE downloads to keep the kids occupied! Colouring, crafts, recipes and more!
Browse Activities
What are our make
believers saying?
Let customers speak for us
i love that there is a worryanimal that eats up worries! such a brilliant idea. thank you
i love the website and how easy it was to search for the relevant aged products! i was gifted a book from the website and was impressed that i made a note of the website. well done to the founders and the team that gave us this thoughtful website for kids gifts. we thank you
love these wild animals and the materials used to design the animals ..
this is a beautiful book, i love that there is a space for the reader to show the colour of their own skin along with the others shown in the book. it’s so thoughtfully done. thank you
these book brings to the readers awareness, the importance of environment and caring for the planet
beautiful educative book - so much to learn. thankful for the book
Excellent book and so unusual, my grandaughter loves seeing the dragon 'come alive' on each page.
One delighted baby to have Mr Fox with his labels. Being cuddled as we review him.
Well packaged. Great prices. Very happy with products for my baby granddaughter
Lovely little book. My grandson loves this cloth book so only made sense to buy him a 2nd one! Super shop to buy from and great customer service after parcel was delayed a day by Royal Mail. Will definitely order again and have passed details on to my family and friends.
