Inspiring wonder through imaginative children’s books
Making magic
for over two decades!
At Make Believe Ideas, we create fun, interactive, and educational books for babies, toddlers, and young children. Since 2004, our passion has been bringing stories to life, sparking creativity, and making reading an exciting adventure for every child.
We specialise in high-quality board books, activity books, and sensory-rich novelty titles that inspire a lifelong love for reading. Each book is designed to be engaging, durable, and developmentally enriching, featuring:
Bright and bold illustrations
Interactive elements, including flaps, sliders, and touch-and-feel textures
Educational content that encourages learning through play
Our mission
At Make Believe Ideas, we believe creativity and play are essential for nurturing young minds. Our mission is to publish high-quality, innovative books that make family reading experiences more engaging, interactive, and memorable.
We specialize in sensory-rich formats designed to stimulate curiosity, encourage learning, and foster child development through play. Many of our books were industry-firsts and remain truly unique, offering fresh and exciting ways for children to explore the joy of reading.
Innovation is at the heart of everything we create.
We push the boundaries of children’s publishing by pioneering market-first, sensory-rich formats that captivate and educate. From interactive mechanisms to stimulating textures, every book is extensively tested with children to create the perfect reading experience.
Our dedication to quality and originality has earned us industry recognition and a loyal global audience. Best-selling series like Never Touch have become household favourites, delighting young readers across the world.
Meet the team
Ryan
Senior Artworker
From designing flaps and pop-ups to adding sound buttons and tactile touches, Ryan makes sure every detail is pixel perfect for print.
Alex
Junior Designer
Alex’s day involves transforming editor text into creative layouts, making adjustments, and preparing graphics for websites.
Charly
Senior Design Stylist
Charly has designed and illustrated hundreds of books for Make Believe Ideas over the past 11 years.
Elena
Junior Editor
Elena’s day is filled with everything from idea generation and text writing to copyediting and proofreading - no two days are the same!
Lucia
Designer
Lucia brings books to life, adding everything from fun layouts to glittery foils and textured covers.
Grace
Junior Designer
Grace creates fun activity and colouring books - stickers included!
Be part of our story
We’re always looking for imaginative minds to join our team. Check out our current positions and see how you can help us bring more wonder into the world.
