Careers at 

Make Believe Ideas

Are you passionate about children's books? Do you dream of a role where imagination is celebrated and fun is part of the job description? Then you might just be the perfect fit for the Make Believe Ideas team!

We're always on the lookout for talented individuals to join us on our mission to inspire little readers. When new opportunities arise, we'll announce them right here on our website and across our social media channels.

Digital Marketing Executive

We have an exciting opportunity for a motivated and creative individual who is detail-oriented and data-driven, with a true passion for digital marketing and content creation, and a strong ambition to build a successful career in children’s publishing.

Berkhamsted
Full Time

Reporting to the E-Commerce Manager, the Digital Marketing Executive will support and deliver online marketing activity across multiple channels. This role is ideal for someone looking to take the next step in their career and who brings 2–3 years’ relevant experience, ideally working within a marketing, publishing or related field.

Working at  Make Believe Ideas is an opportunity to be part of our exciting story. We’re a well-established children’s publishing company based in central Berkhamsted, Hertfordshire (30 minutes north of London with a direct train link to Euston).

We’re proud of our friendly, collaborative culture and our reputation for creativity, innovation, and speed to market. It’s a place where ideas are welcomed, and where you can really make an impact.

DUTIES

Your duties and responsibilities as Digital Marketing Executive include:

  • Managing and scheduling content across social media platforms, ensuring channels are engaging and up to date
  • Creating and editing marketing content, including copywriting and proofreading for digital campaigns
  • Updating and maintaining website content via Shopify
  • Supporting and executing email marketing campaigns (e.g. newsletters, promotional sends)
  • Assisting with SEO tasks to improve website visibility and performance
  • Monitoring and analysing campaign performance using tools such as Google Analytics
  • Producing regular reports and insights, identifying opportunities for improvement
  • Supporting digital advertising campaigns where required
  • Assisting with general marketing administration and coordination tasks
  • Collaborating with internal teams to support wider marketing initiatives

IDEAL CANDIDATE REQUIREMENTS

Required:

  • 2–3 years’ experience within a marketing, publishing, or related role
  • Proven copywriting, proofreading, and organisational skills
  • Strong attention to detail and ability to manage multiple tasks
  • Excellent communication skills, both written and verbal
  • Great skills in Microsoft Office, particularly Excel, Word, and PowerPoint
  • A genuine passion for marketing and social media
  • Ability to work both independently and as part of a team

Desirable:

  • Familiarity with platforms such as Shopify, Google Analytics, or Mailchimp
  • Experience with digital media advertising

We offer excellent benefits including career development, 25 days annual leave plus Bank Holidays, contributory pension scheme, life assurance, substantial discounts on our books, 20% off hot food served in our on-site café, discounts to many high street and online stores, employee assistance programme, social events throughout the year, complimentary massages at our on-site wellness centre and many more.

We are an equal opportunities employer and welcome and encourage applications from candidates who are under-represented in the creative industries.

To be considered for this job vacancy, please submit a cover letter, CV and design portfolio to careers@makebelieveideas.com for review.

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