Welcome to the world
of make believe!
We love bringing stories to life, sparking creativity, and making reading an exciting adventure for every child.
Welcome aboard the
big red bus.
Our Big Red Bus has become a true stamp of approval. Every toy, book, and activity we make is road tested by kids and approved by parents, ensuring that our products are as durable, delightful, and imaginative as the adventures waiting inside.
When you see the Big Red Bus seal, you know you’re getting something special tried, tested, and loved by families.
Browse our latest products.
Never Touch a Dinosaur: 10 Hungry Dinos
Squishy Friends: Christmas Cuties Activity Book
OUT OF STOCK
The Very Hungry Worry Monsters Kind-o-meter
Dress up Fashion Dolls Pack (with gems)
Dress Up Fashion Dolls Snack Planet
Dress Up Fashion Dolls Fairy Universe
Dress Up Fashion Dolls Animal Party
Fierce and Fabulous Dinosaurs Activity Book
Farmyard Fun Sticker Activity Case
OUT OF STOCK
Strawberry Milk Capybara Diary
OUT OF STOCK
True Crime Fairy Tales Jack and the Beanstalk
Squish and Snugg On The Go Strawberry
Imagine, explore, create!
Storytime with
Hannah
Join Hannah as she shares magical story time moments from your favourite Make Believe books.
Watch Now
Make Believe Ideas’
Blog
From Tips and Tricks, to news and upcoming events—keep up to date with everything Make Believe!
Read our Tips & Tricks
Downloadable
Activities
We have created lots of FREE downloads to keep the kids occupied! Colouring, crafts, recipes and more!
Browse Activities
What are our make
believers saying?
Let customers speak for us
Product arrived quickly and packaging ensures the product arrived in tact. Thank you!
My nieces absolutely loved the worry monsters! They write their worries on a piece of paper and put them in the Worry Monsters mouth, and he eats them up over night ;-)
press This item is very cute.It fit insoode ths backpact that I gave the child as a birthday gift as a added surprise.
Parents and kid loved how interactive it was. kept my 3 year old nephew engaged for over an hour!
Two year old Dino lover loved this. He picked it up write away. Jabbering away about the dinosaurs on the page as he made the picture come alive
I got this for my 5 yr old son, but my 4, 6, 7, and 9 yr olds also find enjoyment with this activity book set
Lovely illustration and lots of activities to keep little minds and hands happy
Lots of activities as well as stickers, my 4 year old twins love these
Lovely words and illustrations. Granddaughter loves it
My grandson loved this book! Perfect for little hands.
