


Welcome to the world
of make believe!
We love bringing stories to life, sparking creativity, and making reading an exciting adventure for every child.





Welcome aboard the
big red bus.
Our Big Red Bus has become a true stamp of approval. Every toy, book, and activity we make is road tested by kids and approved by parents, ensuring that our products are as durable, delightful, and imaginative as the adventures waiting inside.
When you see the Big Red Bus seal, you know you’re getting something special tried, tested, and loved by families.


Browse our latest products.

OUT OF STOCK

Farmyard Fun Sticker Activity Case

True Crime Fairy Tales Jack and the Beanstalk

Squish and Snugg On The Go Strawberry

Squish and Snugg On The Go Carrot

Squish and Snugg On The Go Broccoli



Imagine, explore, create!

Storytime with
Hannah
Join Hannah as she shares magical story time moments from your favourite Make Believe books.
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Make Believe Ideas’
Blog
From Tips and Tricks, to news and upcoming events—keep up to date with everything Make Believe!
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Downloadable
Activities
We have created lots of FREE downloads to keep the kids occupied! Colouring, crafts, recipes and more!
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What are our make
believers saying?

Let customers speak for us
from 712 reviewsAbsolutely lovely book! Colourful and interesting with the different materials. Great sensory book and perfect for small hands to explore. Strong and robust. Lovely rhymes - was a favourite in our household!

My eldest son (7) absolutely loved this book and we’ve now introduced the series to our youngest son (1) who loves them just as much. These books are full of colour and texture and absolutely perfect as a first introduction to books.

This has been our favourite book recently, it has lovely, bright illustrations and it’s fun to see where the chicks will go next. We’ve loved using it in the classroom and at home in our learning through play to practise counting backwards.

What could be better for your little dinosaur lovers than a book which is bright, offers activities galore ad the chance to do some making too? For us there is nothing better. All the activities are leading to more learning and plenty of conversation, the press-outs and stickers might mean we need to clear some space but it is too exciting not to, plus there are googly eyes. A brilliant book for young enthusiastic learners and their grown ups!

My daughter loves this book. Great activities and easy for her to work through on her own

Our daughters very best bunny! A firm bedtime favourite. The fabric tags and sensory ears are great when they start to explore with their hands. We also found it really easy to wash and it dried quickly before bedtime again !!

Love these books, just the right level for little readers and much more interesting for them than most reading books.

This is such a fun book for children to enjoy. It’s interactive and our little ones loved creating their own meals with the cute felt pieces.

We have bought two of these First Book sets for baby showers. Great gift, high quality and makes a change from baby vests! We especially like the bath book, our little ones played with the bath book loads and that’s why we like to gift it to others.

Bought for my son and he loves it brilliant sensory toy and good quality too.

My little boy loves the tags on toys so this was ideal with it's little tag ears. He loves playing with it in his pushchair when we're out and about and the material is so soft. Ideal for snuggling.

My daughter absolutely loves this book!

This is such a fabulous book to explore and celebrate differences. It’s fun and interactive for little ones to enjoy and so great to encourage important conversations.

We love this book. Have had it since summer last year and still it's the one we come back to few times a week. So funny and interactive that our little one doesn't get bored of it. Books in these series deserve more attention.

My girls have both loved this book, so colourful and interactive




