We Care

At Make Believe Ideas, we believe creativity and play are essential for nurturing young minds. Our mission is to publish high-quality, innovative books that make family reading experiences more engaging, interactive, and memorable.

We specialize in sensory-rich formats designed to stimulate curiosity, encourage learning, and foster child development through play. Many of our books were industry-firsts and remain truly unique, offering fresh and exciting ways for children to explore the joy of reading.

Here’s what we do to show the world that we care:

PRECIOUS
PAPER

We manufacture with materials from sustainable forests and use Forest Stewardship Council (FSC) paper. The FSC promotes the environmentally appropriate, socially beneficial and economically viable management of the world’s forests.

HAPPY
PRINTING

We check that our suppliers’ working conditions are ethical and conform to our high standards. We make face-to-face visits and insist they comply to international working-conditions audit schemes. Happy people make happy books.

RECYCLE, REUSE,
RENEW

We believe in recycling, reducing waste and saving energy. We have decreased our use of plastics in our packaging and products, strive to source sustainable materials and continue to lower our carbon footprint.